Build 'n Blocks E-mail Campaign

Build 'n Blocks generated interest in their programs by sending a targeted e-mail to principals, assistant principals and math department chairs in several key states. The e-mail offered a free in-school demonstration with up to 5 students as well as a discount on workshops. The discount was only provided once a recipient submitted a response form. A coupon was then provided redeemable for the 10% discount.