The Regency branding and identity package

The Regency — Auraria's Student Housing Community reclaimed an abandoned hotel near downtown Denver. Underscore Creative was contracted to develop the brand identity for the new project as well as execute the initial marketing launch to potental student residents.

The logo and stationery package shown here play off of the building's unique architecture and use bold, contemporary colors reflective of the vibrance of the community's residents.

The Regency branding and marketing was awarded a Gold PEAK Award by the Colorado American Marketing Association.